
Jeffrey Pepper Rodgers was the founding editor of Acoustic Guitar
magazine, and led the magazine through its
tenth anniversary.
During those years Rodgers interviewed many high-profile artists--Jerry
Garcia, Joni Mitchell, James Taylor, Ani DiFranco, Paul Simon, Dave
Matthews... These in-depth conversations were featured in his book
Rock Troubadours.
Links to Rodgers' articles for Acoustic Guitar and other publications
can be found here. For a complete listing of Rodgers' writings for
A.G., use
this search form: select "Rodgers, Jeffrey Pepper" from the list of
authors and click Search.
Below is a look back at the first decade
of
Acoustic Guitar, published in the Tenth Anniversary
Collector's Edition, July 2000.
IT WAS TEN YEARS AGO TODAY...
The tail end of the 80s, when the seeds of
this magazine began to germinate, was a strange time to be an acoustic musician. With a
few notable exceptions--Suzanne Vega, Tracy Chapman, the Windham Hill scene--all music
lacking the throb of synthesizer and the bombast of reverbed drums had disappeared from
the radar. Virtually no mainstream publications wrote about it; for acoustic musicians,
there was Frets, but that gave up the ghost in 1988. No commercial radio stations
played acoustic music, except the occasional "Dust in the Wind" or "Black
Water." Major labels didnt want anything to do with artists tainted by a folk
association. There was acoustic activity going on below the surface, but you surely
had to know where to look for it. As a young acoustic singer-songwriter, I felt I pursued
my music in a weird sort of vacuum.
Here on the other side of the 90s, we live and play
music in a radically different world, and this special issue takes stock of the distance
traveled. With its premiere in the summer of 1990, Acoustic Guitar stepped into a
void in talking about the great music and great instruments that were being made, and that
void simply doesnt exist anymore. Thats not to say that acoustic music has
conquered the mainstreamwe entered the 90s with Madonna and Milli Vanilli
ruling the charts, and in the 00s its the Backstreet Boys and Britney Spears.
But todays music scene offers listeners and players so many other options, and even
the genres that still inhabit the commercial fringe have found new ways of sustaining and
celebrating their independence. And the acoustic guitar is present in so many of these
scenes that its reclaimed a central place in our culture, consciousness, and music
business. Were a whole lot closer to that state of grace where an acoustic guitar is
just a guitar--no qualifier needed--than we have been in several decades.
While the scene around us has grown and changed, so has this
magazine and the company that publishes it. Acoustic Guitar came into being as the
younger sibling of Strings,
which serves the bowed-instruments crowd; and both were put out (every other month) by
a handful of people supported by a small army of freelance writers and production artists.
As the decade progressed and the industry boomed, A.G. went monthly and Strings went
to eight issues per year. Intermittent book projects like the annual Musical Instrument
Auction Price Guide and Sharon Isbins Classical Guitar Answer Book led to
a full-on book-publishing arm that at this writing encompasses 21 titles. The idea of
providing original album tracks to go along with our features and transcriptions led to
the creation of the quarterly Acoustic Artists CD Series. We hit the Web in the middle of the decade and
have been ramping up ever since with all kinds of articles, lessons, searchable databases,
and discussion forums. Along the way, we put on several guitar festivals and even toured
Spain a few times with small groups of guitarheads, staying up way too late and soaking up
a lifetimes worth of flamenco duende. A.G. aficionados may even recall that
we published a transcription of "Bridge over Troubled Water" with a newly minted
guitar arrangement by Mr. Paul Simon himself, both in the magazine and as sheet music
(remember sheet music?).
The list of people whove contributed to all these
activities has grown way too long to detail here, and it extends past our masthead and
bylines to include hundreds of advertisers and thousands of guitarists whove
supported us. Countless musicians have also shaped the magazine by sharing their passions
and views. Lets continue our dialogue on these and other topics in the Guitar Talk
forums on www.acousticguitar.com, which are
visited regularly by Acoustic Guitars editors, writers, and special guests.
Who could have guessed that wed be chatting up A.G.s
tenth anniversary on electronic forums, collecting articles, photos, and music files from
far-flung contributors by e-mail, and putting together virtually ever aspect of this
magazine digitally? Not I, anyway. Nor could I have dreamed that Id enter the
00s with an overflowing CD rack (and desk and table and floor) of great acoustic
music from around the world, from both veteran artists and newcomers; that Id be
playing an individually handcrafted guitar with an intricate computer-cut inlay; that I
would have recorded, mixed, mastered, and burned a CD on a little gray box in my living
room and then uploaded the songs onto the Web; and that Id have seen Acoustic
Guitar go from "Wouldnt it be great if there were a magazine . . .?"
to the buzz of activities and people it is today.
What a great ride. See you around the next bend.
--Jeffrey Pepper Rodgers |